Virtual Reality (VR) was considered gimmick few years ago, but Pandemic has changed the perspective for VR experience in travel sector. With technological advancements and new concept, it has become one of the important marketing strategies of various sectors as auto, aviation and travel.
Using smart technology, companies can lead to positive PR and brand positioning with huge data collection.
As per recent development- Facebook (Meta) has made an announcement of making its social VR experience ‘Horizon Worlds’ available for free to everyone 18 years of age or older in the US and Canada, as it is preparing for the metaverse. The metaverse could create significant change for sectors in the tourism industry. Future prospects with the said technology are to offer a virtual tour of theme parks, museums, natural attractions and destinations to users in their comfort zone, with anyone else across the globe who is in the metaverse at the same time.
As it sounds very exciting, but also increase worries of many sectors that rely on the physical movement & travel across the globe for revenue generation. Another aspect can be more beautiful as to Have a virtual tour, first and plan later, if you found it good. The design principles will create a frictionless digital user experience and construct a positive perception of a tourist destination.
With digital technology improving lives globally, virtual tourism could rekindle the tourism industry. It has potential benefits as- A virtual platform could provide an opportunity for people to explore areas that are less accessible due to unavoidable circumstances. You could view holiday sites in a video or through self- control.
